Our expertise includes:
> the design of one of the first credit card points programs utilizing real-time processor feeds.
> the introduction of credit/debit card redemption grids that were both innovative and cost conscious.
> the creation of marketing strategies to promote communication and understanding between institution and customer base.
> the pioneering of an online program to allow customers to not only view points, but redeem online.
> the implementation of marketing programs to grow portfolios and retain customer bases.
> the development of proactive customer opportunity centers that contact customers and offer quarterly special promotions.
> the institution of point reduction programs to reduce liability while improving the customer experience.
> the management of numerous credit and debit card conversions.
> the use of portfolio segmentation and analysis to target market each segment to increase performance in the card base.
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